Plenty of owners consider selling on their own. It’s a fair question — so here’s an honest answer about what a broker actually does, and when it’s worth it.
What selling alone costs you
- Confidentiality is hard to protect when you’re the one reaching out to buyers
- You negotiate against professional buyers who do this for a living
- Qualifying buyers and running diligence is a second full-time job
- Studies consistently show represented sales close more often, and at better terms
What a broker adds
Confidential access to qualified buyers, a defensible valuation, negotiation leverage, and a team that keeps your deal alive through diligence — all while you keep running your business.