Selling a Business

Questions to Ask a Business Broker

Before you hire anyone to sell your business, ask these questions — the answers tell you everything.

1,000+ businesses sold  ·  $2.5B transacted  ·  96% success rate

Choosing who sells your business is one of the most important decisions you’ll make. These are the questions that separate a real advisory team from a listing service.

Questions worth asking

  • What are your credentials, and how many businesses like mine have you sold?
  • How do you keep my sale confidential?
  • How do you value my business, and how do you defend that number in diligence?
  • How do you find and qualify buyers?
  • How are you paid, and is there any upfront fee?
  • Who is on my deal team — do you have attorneys and financial experts in-house?
  • What happens after the letter of intent?

If the answers are vague, keep looking. Ours aren’t — start with a free, confidential conversation.

Frequently asked

Questions owners ask us

What should I ask a business broker?

Ask about credentials, confidentiality, how they value and defend your price, how they find buyers, how they're paid, and who's on your deal team.

How do I know a broker is credible?

Look for real credentials (M&AMI, CBI), a track record in your size and industry, and a clear, confidential process.

Should a broker charge an upfront fee?

Reputable sell-side brokers are typically success-based, with no upfront fee.

Ready to find out what your business is worth?

Request a free, confidential valuation from brokers, attorneys, CPAs, and finance experts who sell businesses like yours for a living.

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