Industries

Selling an Insurance Agency

Selling an insurance agency or book of business — what buyers pay for recurring commissions and how to sell confidentially.

1,000+ businesses sold  ·  $2.5B transacted  ·  96% success rate

Insurance agencies with strong retention and recurring commission income are premium acquisitions for aggregators and regional agencies.

What buyers pay a premium for

  • Recurring commission income and high retention
  • Carrier relationships and product mix
  • A team and producers who stay
  • Clean books and a transferable book of business

What drives your valuation

Insurance agencies sell on a multiple of EBITDA or a multiple of commission revenue, driven by retention, carrier mix, and growth. See our business valuation guide for how the number is built, then get a real figure from our team.

Selling confidentially

We market your agency without revealing its identity, so producers, clients, and carriers don’t learn of a sale until you’re ready to move forward.

Frequently asked

Questions owners ask us

How much is my insurance agency worth?

Agencies sell on a multiple of EBITDA or recurring commissions, higher with strong retention and carrier relationships. We give you a confidential, defensible valuation for free.

Who buys insurance agencies?

National and regional aggregators, PE-backed platforms, and growing local agencies.

Will my producers and clients find out?

No. We market confidentially with NDA-bound buyers to protect your team and book.

How are carrier relationships handled?

We account for carrier appointments and product mix in the valuation and plan their transition in the deal.

Ready to find out what your business is worth?

Request a free, confidential valuation from brokers, attorneys, CPAs, and finance experts who sell businesses like yours for a living.

Completely confidential · No obligation · No upfront valuation fee

Call Free Valuation