Business Valuation

Business Valuation Methods

The three ways buyers value a business — and which one actually sets your price.

1,000+ businesses sold  ·  $2.5B transacted  ·  96% success rate

There are three broad approaches to valuing a business. In the real world of small and mid-market sales, one of them decides your price and the other two support it.

1. Earnings-based (the one that matters)

Most businesses sell on a multiple of earnings — SDE or EBITDA — adjusted for risk and growth. See how multiples work.

2. Market-based

Comparable sales of similar businesses provide a sanity check on the earnings multiple. Real transaction data beats rules of thumb.

3. Asset-based

For asset-heavy or underperforming businesses, equipment, inventory, and real estate set a floor. For healthy operating businesses, earnings usually produce a higher number.

A real valuation blends these into a defensible range — our team gives you that number for free.

Frequently asked

Questions owners ask us

How do you value a business?

Most businesses are valued on a multiple of earnings (SDE or EBITDA), cross-checked against comparable sales and asset value.

Which valuation method is best?

For healthy operating businesses, the earnings-based method usually sets the price; the others support it.

Can I value my business myself?

You can estimate, but add-backs and the right method for your buyer pool decide the number — we do this free and confidentially.

Ready to find out what your business is worth?

Request a free, confidential valuation from brokers, attorneys, CPAs, and finance experts who sell businesses like yours for a living.

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